Thanks. This is the first time I have had sportswashing properly explained to me. So, in effect, it simply normalizing the existence of an organization/nation, by their buying a presence in a place, such as the UK, that might ordinarily cause problems for them? Not actively seeking popularity or...
I can't see this world cup doing Qatar any favours. I have always had one raised eyebrow when I read about sportswashing. Whoever it is who has bought Newcastle has had nothing but criticism and scrutiny (and mockery). The only reason I can't say sportswashing has backfired against the Citeh...