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There were reports around the time of the Potter sacking that when Boehly was told that Chelsea have played in Europe every season since 1998 or whatever it is he took that as a guaranteed entry and revenue and planned accordingly, not something reliant on merit and league performances, and that...

I'd love there to be some impactful action but unless there's a meaningful points deduction I can't see this ever changing unfortunately. A fine becomes an acceptable cost of business when the rewards give greater riches than any penalty will ever detract from.