i don't think it was a contradiction. i am saying the same as you, albeit less eloquently. its easy to dream up schemes to increase revenue or cut costs with no regard for the consequences which (as in this case possibly) mean that your actions have the opposite of the desired effect.
well i guess the proof of the pudding will be when we open next seasons programme (even though i have given up buying them) and see how many player sponsorships are still available. you do have to wonder how these decisions are made and whose advice Barber/Bloom take. Anyone could sit in...