Bit busy today, but in short I'd say this, the use of women to sell has huge detrimental effects on the way women view themselves and the way men view women.
Most models weigh an average of 23 percent less than a typical woman. Twenty years ago, this difference was a mere 8 percent.
Problems...
I understand the question you are asking. The question for me is, if stood there with your grand daughter (for sake of example), what is it saying to her about the value of her gender. That for me is the question.
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Oh please.
We are living in dreamland if we think the poor male image has been used and abused as much as the female image has down the years.
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But that’s not the point is it? It’s about the effect that the use of the girls has an our attitude towards women. I assume people can still watch darts without having to oggle at girls.
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And viewers are forced to watch it. And it changes how people think. It goes in.
One man got say that it is the producers that choose to do it.
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You’ll have to point me towards the flagrant and systematic use of men to sell sports to a predominantly female audience please. Come on US, you know as well as I that darts, boxing, cycling etc have basically used young women for a reason on their podiums. There just isn’t the same use of men...
Why does it matter to you? Stop being such a snowflake about the whole issue. You can still watch darts without having to oggle some girl in hot pants.