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    How to build a sporting brand ... US style

    I wasn't being negative posting it. I can see the financial benefits: what the article does show is that the customers should be fans first and foremost. I was sent that article as a response to a FB post I made about the Harlequins, who have tried to welcome me to the "Harlequins family" in...
  2. G

    How to build a sporting brand ... US style

    I know nothing about basketball but this was an interesting read. The article doesn't go into much detail about the sport itself - we're left wondering what the hell "smart smart ball" means - but you can see elements of what Barber's trying to do. He's obviously been very influenced by his...
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