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Deals of that type - sponsorship and naming rights - are indeed a great way to pay down debt. Getting a disproportionate amount for it, as in this case, will simply increase the expenses part of every other club's business plan as agents tell their players what their equivalent at Forest is...

True and it's not THE key anyway thinking on it. That is to restrict debt. What is true is that Financial Fair Play is one of the biggest misnomers since "DFS Sale".

Totally with algie here and KZNSeagull too. Forest will be in breach of FFP but will get to keep the dosh anyway. THEY might be out of debt but they are pulling against the key principle of FFP which is to reduce wage inflation. The only way other championship sides will be able to compete will...

This

What's the point of tradition or FFP. Rest of us might as well pack it in