In fact, while providing occasional copy for The Guardian, Clive Martin has also been slagging them off on twitter because they organised an anti lad-culture event with the NUS. if they take another piece from him it's to their credit and his detriment.
Contrast this with the Telegraph who...
It's not an Americanism. It's come to prominence because as racism and sexism become ever more unacceptable and uncommon (a good thing, obviously) the left needs a new stick to beat people with. And yes, I'm aware I'm the one who used it, but as you said it's prominent.
It's not a fantastic piece and would have passed me by but for the hysterical reaction to it. I always thought my dislike of Joey Essex and fun boy hair just made me a bit old and out of touch rather than classist.
Read this earlier. Now a big twitter fight between the writer of it and a music journalist has kicked off because the latter thinks it was an attack on the working class. Is it? Really? I can't say I think so....
http://www.vice.com/en_uk/read/anatomy-of-a-new-modern-douchebag