That's expected, you've had TV Money//Sponsorship Money//the money you didn't return to the local businesses/St Johns (delete as applicable) so you're going to. If you didn't, i'd be surprised.
Also, one season finishing in the top 10 doesnt yet mean you are 'unquestioningly' one of the top 10...
Typically happens when someone tries to do something but it backfires. Surprising the bellend could actually spell fishing let alone try to pull it off.