I think this is an odd season for transfers at the moment.
With FFP really starting to kick in and (some) clubs beginning to take it seriously, there is a disconnect. The clubs want players on less wages/smaller fees but the players haven't yet realised what FFP means for them. They still want...
I can't see the tweet, but could it be that they've just not been able to secure the players he wants? It may not be for a lack of trying, more that we're not as attractive proposition (whether that be monetarily, geographically etc) to players than we think we are.