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All of which is true, and I agree with E10. But it does leave us with something akin to multi-millionaires walking past a starving homeless man, and doing nothing to help. It's not a good look, but as you so eloquently put it, the answer isn't an easy one either.

I remember looking into their finances shortly after that, and they were losing money at an alarming rate in the Premier League. I think even then, Gartside knew that relegation would cripple them. When I looked they were something like £120m of negative Net Worth, and that was while trading...