And that's how you BUILD their interest. Since my son was born, I've gone back to the Panini albums for the Euros and World Cups, all done for him you understand. Showing him how exciting it is, the anticipation, the thrill of getting that player you wanted, or completing a team, and of course...
Back in the day it was a must, every season. It would start with Shoot having an edition with the album, and a few stickers to get started with, then we were off. The school playground full of "got got got got got NEEED!"
On here a few of us still play this out when major tournaments come...