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Get onto Guinness, then and get yourself in the big book (unless it's all online these days!).

I guess the difference is that he bothered to find out that there was a world record for such a thing. And then was bothered enough to do the hard yards –admin-wise, not gig-going – to ensure he got the record. I reckon if there was one for 'Most jaffa cakes consumed in a single calendar year'...