It's an interesting one. Does the sponsor get involved more because of the high-level exposure (TV, print coverage, official club merch) or the lower-level stuff (kids in the park, fans in the crowd)? I'm guessing it's predominantly the former, so might not be that much of an issue...
'LD Sports is a brand new sports content, marketing and entertainment platform, which is launching this summer for the Chinese market, and, as Main Club Sponsor, its logo will now take pride of place on the first-team’s kits through to the end of the 2021/22 campaign.' Bit of a leap from...