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Does the designer buy from wholesalers to stock up, or do they stock their own stuff? End of season is entirely different. Try again, if you're buying from a wholesaler and selling them at 75% your margins are either tiny, or you're not even profiting. If I designed my own stuff and sold my...

Halfords does this with their Apollo range (I quit last year) I always told customers that it was never £400, it's a marketing ploy. Customers appreciated the information and bought a better bike. It was win-win IMO, customer gets what they want, the company get more money as they've just spent...