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OK. Fair point. I am thinking about the Asian tourist in this example who comes to the UK for a holiday during the summer. Maybe not this season, but if we remain in the Premier League our global profile will build and that particular tourist may at some point make an arbitrary decision to...

Yes they will sell, and very well. But, given that the whole "megastore" at the stadium is geared up to sell mainly one product - i.e. kit, it does seem like a missed opportunity over the summer months. Put it this way, would Tesco discontinue one product with a three month wait until the...