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What you heard is correct, that played a big part I'm sure. However, you are naive if you think that was the sole reason for involvement for a huge multi-national corporation. My hunch is they were expecting to be gaining brand elevation from the club being in the premier league by now. The...

Have heard from a reputable source within Amex, that there is an option to renew after five years. I would suggest that either being in the premier league or very much looking like we are going to be there is crucial for the continuation of the Amex sponsorship at the end of next season...