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Yes; a cost to the travel companies, not the club. Are you really suggesting that the club are deliberately reducing their own revenue to make things easier for the travel companies?

For away fans the club could choose to charge £30 and not provide free transport within the zone; this would meet the requirements of the PL (just like I paid £30 plus transport to Watford yesterday), and, according to PB, the requirements of the Transport Plan. They don’t - they choose to...

PB is on record as saying (included in this thread) “a sustainable travel plan was a condition of our planning consent (but the club subsidising the cost of that travel plan forever wasn’t”. I take that to mean that the club could remove the travel subsidy if they chose to, but have decided not...

Then the club are missing a trick; West Ham fans will only be paying £22.90 for their AMEX ticket next weekend (return to Falmer from Hayward’s Heath for next Saturday is £7.10), when PL rules allow us to charge £30. Across the season, that’s £400k in lost revenue. That doesn’t sound like the...