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It would be interesting to hear from the Football League In(ter?)active person who actually reviewed this exciting new product, and then signed it off as fit for purpose. Maybe as a guest on the Albion Roar?

Hold on a minute. In the 21st century you'd expect any new mass-market product - and certainly a communication tool serving around 70 Football League clubs and their half a million 'customers' – to be thoroughly tested with market research and focus groups before being let loose on the market...