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You probably won't get any cash back as it wasn't an item on offer that day, it seems only certain items will have cash back at the shop

I realised last season that buying a programme every match costs about £90, I now just buy TSLR

You are right, I have just re-read the letter and I must admit I assumed the tiered discounts apply to food and drink, I believe it is intended to do this BUT it doesn't actually say this. Again and again nobody at the club seems able to proof read communications

We purchased our 2 shirts on a non matchday, also I assume it will mean all internet sales will be zero cashback in future. Interestingly the letter which came with the wallet and fixture card states "Retail cashback will no longer be available for all matches. Instead, cashback for merchandise...

I just don't understand the mentality of it - surely anybody who works in retail knows if you offer an incentive you will sell more, as somebody says above how many people will actually buy stuff in the shop on a non-matchday now. Saving £4 on a new shirt making the cost £36 instead of £40 is...

Funny that these subtle changes and reduction in STH perks are being reduced now everybody can get a smartcard and we get the info AFTER the fans forum

Judging by the letter that came with the new wallet today you will no longer get 10% cash back from all merchandise purchases, kept that one quiet, glad a have my shirt already.