It is time for the mainstream media - Sky, BBC, BT, free-to-view channels like channel 4 or 5, and Talksport - just to completely ignore it.. Don't dicuss it, don't report the results, and if a player transfers to the Saudi league, just report that and never mention him again unless or until he...
Hope that includes the media too. In fact I wish the media would ignore ir altogether - there's no need for the BBC or ITV to report the scores - we're (mostly) not interested. If Talksport just stopped talking about it, that would be good too.
'Player X transferred to Saudi for X million quid'...