I stood next to Willie Thorne at the cheese counter at Sainsbury's once when I was at uni in Leicester. The conversation went thus:
Me: Buying some cheese Willie?
Him: Yes.
Is it some kind of OFCOM regulation that a member of The Saturdays has to appear on every single reality show on television???
http://www.mirror.co.uk/tv/tv-news/im-celeb-latest-line-up-11094521