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This is interesting and kind of on topic: http://daveboyle.net/published/10-things-i-know-about-football-from-a-decade-at-supporters-direct/

I am a FAN of Brighton and Hove Albion as a THING. But really, as soon as you purchase something of anything you become a customer of it. So I am both a fan and a customer of the club. Call me either. I am enjoying the ride.