I don't think the Marseille arrangements appeal to anyone, but sadly that's the price of seeing your team away in European competition. Ajax restrictions are very similar, minus the being bussed to the ground. It's not unique to us, just look at AEK at the Amex the other week.
It might not be what it's about for the vast majority of people, but sadly that's the reality of a European trip to watch football. Ajax has also got some heavy restrictions, as will AEK. I'm not sure what people are expecting.
Yes, I'm saying this as someone going to all three, but anyone could have bought a ticket to Marseille? It didn't even sell out. If anyone missed out due to cost, fear, wrong time of year or whatever, well that's just unfortunate. Or do you want to pick and choose what "special" game you want to...