"We want to do this for our fans - they deserve this" would be fine. I expect Hughton will say similar.
"They deserve this more than anybody else" - silly.
Yes - what a pointless quote. Why do they? They've had a massive three years or so out of top league, and have sat in a new(ish) stadium watching a multi-million pound line up every week. Why are they 'more deserving' than the folk who troop along to watch Darlington, or Rotherham, or Yeovil, or...