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Last year the Albion had commercial/sponsor income of £5.5million. West Brom, in the Premier League, had £8.7 million. I think people are overestimating how much commercial benefit there is, it's peanuts compared to the TV rights.

Chelsea have bought themselves out of the adidas kit deal two years early at a cost of about £60 million and signed with Nike.

There are four pots of money that are distributef as follows: Overseas TV rights are split equally between all 20 teams. Works out as £47m each. Six teams are unhappy about this and are lobbying to have more of this pot, I'm sure you can guess who they are. Domestic TV rights have 3 separate...