Logical to whom?
What would happen in World Cup or European Championship summers, which take place over a period of about a month, rather than 2-3 weeks?
https://next.ft.com/content/7af1f348-442b-11e6-9b66-0712b3873ae1
According to the FT a Chinese businessman is approaching the 'big' clubs in Europe with a view to a rival competition, could be the next Kerry Packer style venture.