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Except that little or no contribution is made to its running or, more pertinent, the charities the surplus supports. I think that's what nickbrighton is getting at. They could support in some way if they are embracing it with such enthusiasm. It's why it is no longer a free event (Although I...

I'm kind of not getting the point.

It's the Pink Pound init ? Business opportunity. I suspect many are sincere in their support but it's a bandwagon to jump on. I have been inside one or two shops locally where I'm pretty sure that their support for Pride is definitely expedient. Way of the world. It's not a political event...