Well if this is now the marketing strategy, I suppose it just means that whenever there's some BREAKING NEWS transmitted by the club, we'll just have to temper our excitement until we've had a chance to check whether they're actually referring to the mens or womens team.
A bit like next season...
I'm very much enjoying the female World Cup, and will be tuning in to the semi-final tomorrow. I've been pleasantly surprised by the standard of play, you can clearly see its come on leaps and bounds in the last 4-5 years.
Do I care about it as much as the mens game though ? Well, obviously...