Oh, and lets have a special mention for ITV deciding to theme their opening credits NOT on the Russian World Cup that they're apparently "covering", but instead theming the entire sequence on a bang-average chick-flick musical that came out last year. A complete irrelevance.
Are they...
People watching it streaming on ITV Player were watching an advert when the World Cup kicked off. The coverage started 18 seconds into the game.
People trying to watch it on the snide at work with the volume down would also have been disappointed to have had the sound kick in whenever an ad...