Well they get their names 'out there' I suppose. I even saw an ex-Apprentice contestant (not winner) the other night on one of those talking heads clip shows, so there's certainly money to be made in this z-list celeb culture we now cultivate. I daresay some of them will crop up on Big Brother...
Exactly.
I'm sure Lord Sugar has recruited many successful businessmen and women into his business over the years - but certainly not via this BBC freakshow. He didn't become a multi-millionaire by being an idiot.
Its NEVER been about that.
People are not drafted into that show because of their business acumen - they are brought in because of their astonishing levels of twattery, and the potential levels of abject buffoonery they will bring to our screens, for our entertainment. Do you seriously think...
Was it at the fag-end of last season they were trying to flog those shitty sweets at the Amex ? I dunno what game they turned up at, but it must've been April / May as it looked warm and sunny down the seafront.