mate, if the club had argued the toss half as much as you over "why can't everyone just turn up and pay at the gate", then we'd never have got this thing as far as planning stage cos the Council would have knocked it on the head LONG before we even got to a public enquiry.
All clubs in the fortunate position of (a) already being in an urbanised town/city centre and (b) because of that fact, not having had to construct a stadium with a fully integrated transport policy to serve it. They don't NEED to muck about with park and rides and suchlike, because fans can...
The cinema method works quite well.
Phone up, negotiate through a couple of recorded menu options to select tickets, pay with your card, get to the ground, insert said card in machine, and have the machine spool your ticket(s) to you.
Course, you'd need a secret password to quote on the...