To be fair, I think that is a sweeping generalisation. Yes, some will go for the ££££s and nothing else matters, but not everyone. I don't think Stockdale would go just anywhere. If he was wanted by one of the really big clubs and have the opportunity for, say, European Football, possibly, but...
Absolutely this. I frequently talk to a long-standing Fulham fan who, in almost every conversation about Football, gets in something about never understanding why they let Stockdale go, and for exactly the reasons given here.