They booed him in his very first game, I suspect that must have really hurt him considering he was utterly indignant after a smattering of Albion fans had the temerity to boo (wrongly, IMO) after the Leeds draw.
If he had an ounce of emotional intelligence he would have subbed Cucurella at H/T and not sent him back out ton the slaughter just to drag him off and face the walk of shame in front of the baying Albion faithful. Real dick move.