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I'm not really - it's more an interest in the practicality of how to implement an equitable loyalty scheme for all from a club perspective. From a fan perspective, points are "earned", (a better word may be accrued), by individuals. The club appears to link loyalty points to an account, (ST...

How does the club know who is going to be using the corporate ticket at the beginning of the season? It may be one individual or numerous different people

But if those points can't be used when buying an away ticket and/or can't have the points for the away game added to the tickets total then they are effectively useless. That would put the director in my example who uses one of the 1901 tickets to go to most home games at a serious disadvantage...

That doesn't answer the question - who gets the season ticket points? Each ticket in my example could potentially give someone up to 200 points at the beginning of the season - the club can't allocate them to a user if they are corporate ones, so who gets the points? If they are credited to...

That's fine for the away game points but who gets the ST points?

I don't see how the club can remove this "loophole" without putting the holder of a corporate ticket at a disadvantage compared to an ordinary STH and allocate ST points retrospectively. Some have suggested that points be awarded to whoever is passed an away ticket but ignored the problem of...

As I posted earlier, this perk is an additional encouragement, to pay a premium and commit to a 5 year contract for those seats, that doesn't actually cost the club a penny to include.

Don't you see that this is the perfect reward scheme looked at from the club's perspective. It adds a perceived value to a corporate ticket without costing the club anything.

Why wouldn't I be? The club has gained far more from that ticket holder than they have from me irrespective of how many away games I've been to.

Don't see the problem myself. A lot depends on how you define loyalty. IMO it's a combination of financial and period of time. The club don't benefit financially from those going to away games and the players on the field have no way of differentiating between one fan who has been to every...