Well the cream tea in question won't be served on the day of a footmall match of course.
And as for your second observation, I say thank goodness for that!
In a totally obscure kind of way, I suspect the club is aiming this piece of marketing at younger fans, who might want to encourage their mummies to go for afternoon tea, and who will then take them into the super store, (which I presume will be open for the occasion), and buy little Johnny a...