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Take diabetic jam for example, little or zero sugar, but loaded with fat. If people bothered to read the sugar and salt content clock on most breakfast cereals they'd possibly think twice about buying them, the sugar content of things like Crunchy Nut Cornflakes doesn't bear thinking about, but...

Weetabix - loaded with sugar Rice Krispies - loaded with sugar Alpen (the one with sugar) - loaded with sugar Corn Flakes - loaded with sugar etc. Shredded Wheat - the only 'mainstream' breakfast cereal outside of porridge with no added sugar (and bloody lovely it is too)