I'm not quite sure what you mean. Surely the footage being online of the penalties, showing how exciting it was, could lead to more people coming to the game in future years, helping to raise more money for the fund?
For those of you that couldn't make the game last night, or for those who wish to relive the excitement of the penalty shootout, I have put it on Youtube for your viewing pleasure.
http://www.youtube.com/watch?v=wQgmGBrO4iU
The second Palace penalty is missing as I had to change my camera...