Good idea, or if u want it in full HD on your tv, then buy a sky dish from eBay for about £15, point it at Astra 19.2, get a cheap £30 HD receiver and watch the matches on terrestrial German & French tv. Also on German Sport 1 which is free, watch Bundesliga 1 & 2 internationals. Also eurosport...
It is bad news because a price war over rights, pushes up costs and in turn subscriptions. BT will want to recoup their money and giving the channels away free is not the way to do it. The free offer with net, will turn into a large discount, then a discount, then .....
BT will also need more...