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Just to re-iterate, I'm not saying the Supporters' Club don't provide a great service, I'm just picking up on Doug's assertion that the problem is with other fans for not joining.

Are you being deliberately obtuse or am I not being clear? The overwhelming majority of Brighton fans are not members of the supporters club. That's either through not knowing that it exists or being of the opinion that there's no benefits to membership. That puts the onus firmly on the...

Err...that's the point isn't it? You think it is relevant (I've no strong views on the this) so the onus must be on you and the Supporters' Club to overcome this apathy, surely? You can't expect people to join an organisation that they don't perceive to be of any benefit, surely?

I'm not saying that they necessarily are but if the supporter's club is viewed as irrelevant, why would people be inclined to join?