Can't disagree generally. The longer term health of the club (in one sense) is at risk by the cost of getting to a match, and I fear there may have been a smug expectation within the upper echelons of the club that 30,000 will keep turning up, regardless. While I don't know the ins and outs of...
I think, like anyone in his position, he has to take tough and sometimes unpopular business decisions.
If prices were kept down to, say, northern club standards - tickets, booze, the lot; then I doubt there'd be so much resentment. It's a money thing, a pocket thing. Having said that, I trust...