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They have 60'000 seats to fill and STs at up to £950. For them that would make sense.

Its an economic theory, not a conspiracy one. And as I have said, only comes into play if Brighton get promoted to the Premier League, which is their stated ambition, when demand would regularly outstrip supply for all types of tickets. If you asked Paul Barber if it was something he'd looked...

Say Brighton get promoted to the Premier League and there is only 1 ST costing £500 left for the whole ground. Fan A has supported Brighton since 1978 and but can only afford to pay in 12 monthly instalments. Fan B has never supported the club before but can pay the whole £500 upfront in July...

Or - they could have 100% of the value of the STs upfront in July, and have it their bank earning interest, not sitting in yours, earning them nothing. Then cash flow over the summer months isn't an issue if the business is well run. A calculation will be being made somewhere.

Were Brighton to ever get promoted to the Premier League I'm fairly certain the option to pay for a ST by DD would disappear as soon as possible. Even if we stay in the Championship for the foresable future I am sure it will be on Mr Barber's "things to consider" list. As we saw with Azure...

Would you still renew?