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Because that has nothing to do with surge pricing and everything to do with economics. Supermarkets are large chains who deal in large volumes and can buy (and therefore sell) fuel at a lower price than an independent. Also their volumes mean that they can settle for a lower profit margin per...

Thank you. I'm trying my hardest to be outraged by this, but surely it's just the same concept as the traditional 'Happy Hour' but approached for another angle? When a pub wants to encourage trade drink prices are reduced. When they don't want/need to encourage trade then prices increase. It...