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I'm not sure if that's aimed at me (as I was the one discussing it with Wozza) but I assure you no amount of crap slogans will influence my decision on whether or not I get a ST (I've never had one at the Amex and I probably won't be starting next season). I merely brought it up to point out the...

It's not really 'ironic', it's a shit bit of corporate bollocks that has bitten them on the bum. And as you say the only time you hear people mention it now is to moan or sneer - which proves how shit it really was, nothing to do with 'irony'. Soon we'll probably be mocking "In It To Win It...

How did it get on NSC in the first place? And it doesn't really matter how he's referring to it - he said it. And it is STILL corporate bollocks even if it was just meant to be internal. And no, in the greater scheme of things it doesn't really matter, we just roll our eyes and accept that part...

It might have started off as an internal bit of marketing-speak bollocks, but it soon was in the outside world - and it was Barber who put it out there. See this: http://www.theargus.co.uk/sport/10735370.Albion_urged_to_be__Premier_League_Ready_/