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Some people do have quite snobbish attitudes towards this. "Build it and they'll come" is what many have kidded themselves over the last decade. Not quite, things need to be done properly and tickets need to be easily accessible or crowds won't be any higher than they are now. HASSLE FREE is...

I am struggling to think of a new football ground in the country that isn't pay on the gate (that isn't full every week). Shambles. Most new grounds have a ticket office on site.

No pay on the gate = THOUSANDS of empty seats.