Search results

Oh, agreed. I was just pulling out the 3P situation as the primary shake-up. I think an awful lot of companies have become very lazy in the way they handle customer data - i.e. keeping it well beyond what would be considered reasonable and also using it for many more purposes than the consent...

We've taken the decision not to go out with a specific 're-permissioning' email campaign, partly because the way in which we've captured the ones we have matches up to the requirements now needed and partly because the advice we received from the ICO was that it was a fairly dodgy exercise to be...

The main thrust of the legislation is targetting the slightly gung-ho way in which third party marketing has been handled over the past few years (which results in the vast majority of junk email and mail that people receive). This is when you sign up with a particular company and then opt-in to...

This. The OP's company's approach to this situation is just plain incorrect. I say this as someone who is sitting on the team responsible for delivering GDPR at a FTSE 100 company.