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Not sure - do we give DoB when we register for a Google account for gmail or to have an Android phone and the like? I've only just noticed that the above is only 43.15% of NSC traffic over that period of time, so I'm assuming they don't know the rest.

Probably. Or Google won't track u-18s for legal/COPPA type reasons. One or the other.

Google Analytics tracks this stuff. Quite how, I do not know. Here's the last week...