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The thing is - Palace fans visiting NSC would probably have been the ones seeing these adverts most of the time. Thanks for your help though...

Indirectly, yep. They'll pay Google and Google will pay us some of that. I'm sure we'll get by without their contribution.

It's not bull - it's absolutely not. But targeting users like that doesn't account for 100% of ads you see. There are many other factors as well. Anyway, yes, it looks like some cpfc.co.uk ads have been served on NSC recently. They are now blocked.