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I guess the point some of us missed out on was grouping Sky Sports and Sky Bet together, although they clearly are closely affiliated. Sky Sports saying "Making away days better" is clearly ridiculous by any measure. Sky Bet saying "Make away days better" is less ridiculous, i.e. sit at home...

I sort of agree. However there were (tens of?) thousands of people across Sussex and beyond who were able to watch a game in the pub with mates, at home with family or on their laptop on a dodgy stream, all of which were possible due to Sky televising the game. A few hundred people didn't...

"Making away days better" - how did someone/people arrive at that as an appropriate phrase for this stunt?

I've not read the whole thread but I missed being contacted by the company involved in this a few hours before this thread was started, so presumably at the same time as the OP. I highlighted this thread and that perhaps it wasn't getting the desired response, and I was told that some fans had...