Agreed - Lonsdale and Hi-Tec for a start. I guess if some people cut down on their satellite TV subscriptions they could get involved in Adidas Originals instead.
I can't justify the expense of Sky in my house. If someone is on tax credits then perhaps Sky shouldn't be where some of their money is going (to complete your stereotyping, see also: cigarettes, strong cider and National Lottery scratch cards).