It's easy, isn't it? When you tweet with your #BHAFC hashtag, also add #StandOrFall (where space allows).
Combined, fans create far more social traffic than the club.
With few exceptions, there will be very few people involved in coming up with stuff like #Together, who will have any sort of longevity at the club. We will all outlast them by decades.
It is our club.
As such, rather than having rotating annual corporate gobbledygook phrases, it should be our...